The more you know about a prospect the better you will be able to sell them later. In the world of trade shows it is virtually impossible to get to know everyone in detail so you have to focus on information that your sales team can act on. At the core of this process is the development of a good lead card.
This is the most important part of this entire process!
The Art of Inquiry is about asking the right questions and recording the answers in a way that your sales team will love you forever. They will close more sales because of your diligence on the show floor.
[thrive_link color=’blue’ link=’https://www.tradeshowsamurai.com/wp-content/uploads/Free-Sample-Lead-Card-418.doc’ target=’_blank’ size=’medium’ align=’aligncenter’]Download Lead Card Template[/thrive_link]
Don’t go to the show without a lead card!