The Art of Familiarity

This video provides an overview of the Trade Show Samurai program and a peek at a very successful pre-show marketing tactic that you can use to plant the seed with attendees.

The Art of Engagement

The first thing you need to do in order to capture a lead is to engage attendees on the show floor.

The Art of Intrigue

Once you get someone to stop and talk to you, you will need to provide just enough information about your company to keep them interested.

The Art of Inquiry

The Art of Inquiry is about asking the right questions and recording the answers in a way that your sales team will love you forever.

Lead Cards: The Ultimate Tool

Lead cards are the most important, but often overlooked tools in the trade show exhibitor's arsenal.

The Art of Disengagement

Getting someone out of your booth is just as important as getting them into your booth.

Trade Show Ninjas

A Ninja is a member of the company that has a special area of expertise that can be called on to spend extra time with an attendee if necessary.

Solidify Your Brand

Two of the best trade show tactics I’ve ever used!

Cultivate Your Prospects

Cultivating your brand is about keeping in touch after the show.

Trade Show Samurai PDF

Included in your Virtual Dojo Membership is a the PDF version of Trade Show Samurai.

Yinyangle, the Word-of-Mouth Trade Show Game

Yinyangle gets people talking and interacting around your brand at a trade show creating positive word-of-mouth brand impressions.

The Water Bottle Trick

Here is an easy trick to increase your brand’s presence on the trade show floor: pass out bottles of water, customized with your logo to other exhibitors.

The Art of Frugality

Trade show bugets can be all over the place with spending taking place from multiple departments. It can be difficult to assess the value of your trade show marketing efforts. One way to make this easier is to calculate an all-in cost per lead. When you know your cost per lead you can compare it to the cost per lead of other channels in addition to revenue, conversion and other marketing metrics.

Samurais for Hire

Learn more about hiring a Mercenary.