The first thing you need to do in order to capture a lead is to engage attendees on the show floor. Walk the floor of any trade show and you will see just how poorly people are engaged. It’s shocking. Unfortunately, laziness plays a big part, but even enthusiastic and motivated booth staffers fail to engage because they don’t know how. They wind up trying to pass out tchotchkes to passerbys in hopes that they will stop.
Many people simply say the wrong thing. “May I help you,” or “can I show you ______,” are popular opening lines which are often met with a simple, “no”. This leaves the booth staffer with no connection and no prospect.
The Trade Show Samurai, on the other hand, knows exactly what to say. This video talks about what to say, when to say it and how to physically behave in the booth so that people are naturally attracted to you and your exhibit.Enter your text here...
Comments are closed.