Author Archives: Mike Moyer
When things go wrong, as they inevitably do, everyone blames the Account Executive. This happens regardless of who is actually at fault. Understandably, this is very frustrating for the Account Executive and the position has a high burn out rate. I suspect it is because of the blame-game that is played.
What Account Executives donâ€™t fully appreciate when they get hired is that taking the blame is part of the job. There is literally nobody else to blame. The agency has to maintain the relationship with the client at all costs. It is for this reason that they canâ€™t blame the client. They also canâ€™t blame the account manager on whom the agency relies. They canâ€™t blame the creative staff because they would lose credibility. They can only blame the Account Executiveâ€”an inexperienced, replaceable employee.
Of course nobody tells the Account Executive that taking the blame is part of their job. Doing so would be dishonest. Everybody just blames them and talks themselves into thinking itâ€™s the right thing to do.
It is the right thing to do. It keeps the agency in business and the client happy. Are they kidding themselves? Maybe, but it is how the business works.
Account Executives who get promoted are the ones who inherently understand this practice and take the blame standing up. Sooner or later they will be promoted into a position so they can blame Account Executives themselves.