I love it when my clients make the most out of the Trade Show Samurai Arts. Most people hem and haw about how they’ve always done it and like to go back to their happy place which is free of leads.
The people who see the light will prevail. One of my clients has a booth in Paris in a few weeks where they will be presenting housewares. They weren’t happy with their success at previous shows, but they knew that there was potential. I went over some of the concepts with them, they read the book and they are really putting together a great show.
Click here to download a Great Pitch Card. Notice that is has slightly different messages for the different people at the show. However, the overall message is consistent. This is great work. Read it, learn it, live it.
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