Lead cards are the most important, but often overlooked tools in the trade show exhibitor’s arsenal. Using a lead card to capture data about attendees is essential for the following reasons:
1. It avoids “chicken scratch” on the backs of business card which, if legible, will likely be incomplete and, thus, worthless
2. It ensures you capture the right qualifiable information for each attendee
3. It is quick to complete because it uses a lot of check boxes
Lucky for you I’ve put together a sample lead card that you can download and edit for your own use. To download the lead card click the thumbnail image.
While lead cards are fairly straightforward, there are nuances that will make them much more useful if done right. Additionally, a lead card is just the first step. Knowing how to successfully engage people at the show will be critical to your success.
We offer free webinars that cover lead card development as well as other techniques that will help you have the best show of your life. Our webinars are held every Friday at 12:32 Central Time. To reserve your spot, simply complete the form below. We look forward to your participation!
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